Top 20 Brands
Interesting article I just came across via Aol.com, originally posted on Forbes.com. Good to know I am doing my share to help Victoria's Secret and Apple....now if only my company would give me Blackberry...
Next Generation
Kurt Badenhausen and Maya Roney
For the sixth installment in our Beyond the Balance Sheet series, we turned to New York marketing consultants Vivaldi Partners. They began their study by surveying chief marketing officers and consumers, asking them to identify brands they felt were both growing fast and being innovative. Next Vivaldi screened for brand-owning companies that beat their peers in earnings growth. Vivaldi valued the remaining 40 brands using a discounted cash flow model that also factored in the percentage of the business being driven by the brand. The brands whose values increased the most within their respective industries during the past four years are identified in the table below.
1 Apple
Over 400 million songs have been purchased at the iTunes store.
2 Blackberry
Users average a 53-minute-a-day productivity gain, says Research in Motion.
3. Google
World's largest search engine sorts through 8 billion Web pages.
4. Amazon.com
New service lets users pay $79 annually for unlimited shipping.
5 Yahoo
New online music subscription service gives access to 1 million songs.
6 Ebay
150 million users are registered at the online auction site.
7 Red Bull
Sponsors extreme-sports athletes and parties on college campuses.
8 Starbucks
Opened four stores a day on average in 2004.
9 Pixar
The Incredibles is the bestselling DVD of 2005 to date.
10 Coach
Business in Japan now accounts for 22% of company sales.
11 Whole Foods
Stores generate $800 per square foot annually, twice the industry norm.
12 EA Sports
31 product franchises have reached 1 million unit sales worldwide.
13 MTV
Network's 100th channel broadcasts to 48 countries in sub-Saharan Africa.
14 Samsung
Employs more than 24,000 researchers at 17 R&D centers worldwide.
15 Victoria's Secret
Catalog and online sales generated $1.1 billion in revenue in 2004.
16 Nike
Future endorsement contract obligations total $1.7 billion.
17 Toyota
Camry was the bestselling passenger vehicle in U.S. seven of past eight years.
18 Formula One
Budgets for this sport's top teams exceed $250 million a year.
19 ESPN
Has more than 5,000 hours of original programming a year.
20 Harley-Davidson
Company's 100-year-anniversary events in 2003 drew 1 million people.
Sources: Vivaldi +Partners (Jeffrey Parkhurst, David Ferreira, Andre Kursancew); Forbes
Next Generation
Kurt Badenhausen and Maya Roney
For the sixth installment in our Beyond the Balance Sheet series, we turned to New York marketing consultants Vivaldi Partners. They began their study by surveying chief marketing officers and consumers, asking them to identify brands they felt were both growing fast and being innovative. Next Vivaldi screened for brand-owning companies that beat their peers in earnings growth. Vivaldi valued the remaining 40 brands using a discounted cash flow model that also factored in the percentage of the business being driven by the brand. The brands whose values increased the most within their respective industries during the past four years are identified in the table below.
1 Apple
Over 400 million songs have been purchased at the iTunes store.
2 Blackberry
Users average a 53-minute-a-day productivity gain, says Research in Motion.
3. Google
World's largest search engine sorts through 8 billion Web pages.
4. Amazon.com
New service lets users pay $79 annually for unlimited shipping.
5 Yahoo
New online music subscription service gives access to 1 million songs.
6 Ebay
150 million users are registered at the online auction site.
7 Red Bull
Sponsors extreme-sports athletes and parties on college campuses.
8 Starbucks
Opened four stores a day on average in 2004.
9 Pixar
The Incredibles is the bestselling DVD of 2005 to date.
10 Coach
Business in Japan now accounts for 22% of company sales.
11 Whole Foods
Stores generate $800 per square foot annually, twice the industry norm.
12 EA Sports
31 product franchises have reached 1 million unit sales worldwide.
13 MTV
Network's 100th channel broadcasts to 48 countries in sub-Saharan Africa.
14 Samsung
Employs more than 24,000 researchers at 17 R&D centers worldwide.
15 Victoria's Secret
Catalog and online sales generated $1.1 billion in revenue in 2004.
16 Nike
Future endorsement contract obligations total $1.7 billion.
17 Toyota
Camry was the bestselling passenger vehicle in U.S. seven of past eight years.
18 Formula One
Budgets for this sport's top teams exceed $250 million a year.
19 ESPN
Has more than 5,000 hours of original programming a year.
20 Harley-Davidson
Company's 100-year-anniversary events in 2003 drew 1 million people.
Sources: Vivaldi +Partners (Jeffrey Parkhurst, David Ferreira, Andre Kursancew); Forbes
posted by Samara @ 2:25 PM
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