More on the PR Industry and PoweR Girls

PR Industry Speaks out about MTV's Power Girls; PR NEWS Editor Matthew Schwartz Available for Comment Today

WHO: PR NEWS, the public relations industry's oldest and most
established trade publication, through its editor Matthew
Schwartz, is speaking out about the gross
misrepresentation of the public relations industry
presented by MTV's new "Power Girls".

WHAT: MTV's Power Girls, featuring Lizzie Grubman and a cast of
eye candy, have nothing to do with the practice of public
relations. It sends the wrong message about the PR field
and grossly misrepresents a recently beleaguered industry
at the worst possible time -- what with the blowback from
the Armstrong Williams and Ketchum debacle at the U.S.
Department of Education.

WHY: Public relations professionals in corporations,
non-profits, agencies, education and government play a
vital role in helping communicate essential messages to
critical audiences around the world. Being in the business
takes skill, wisdom, honesty and integrity and in many
cases, true grit - especially when trying to tell the cold
truth to high-powered C-level executives who sometimes
care not to hear it. And to portray PR as an endless party
is wrong, misguided and dangerous.

WHEN: Mr. Schwartz is available for comment today and during the
week leading up to the March 10 premier of Power Girls.
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The 'Why' section above is so true. I firmly believe that there is a vital role for PR Professionals in this world, or else I couldn't be in this business. Additionally, it's 100% true that this business requires skill, wisdom, honesty and integrity. I'm proud that someone is taking a firm stand on this issue and defending the PR industry.